I’m a big fan Harvey Nicks campaigns and this is a great example of their material.
Confidence is the key here. They know exactly who they’re talking to and have defined their own sharp tongue while doing so. (Virgin too are masters when it comes to message and tone of voice but that’s for another post…)
I love how this poster manages to play off a high end retailer with the problem of a recession, get a gag out of it, then present the message in a no frills black and white manner. (While still managing to remain chic!).
Brought to you by the clever folk at DDB London.
No comments:
Post a Comment